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Which Do You Value More: Your Money or Your Time?
Outsourcing to Grow Your Business
June 25, 2019
"It is not that we have a short time to live, but that we waste a lot of it." ~ Seneca
 
Teach us to number our days, that we may gain a heart of wisdom. Psalm 90:12
Certainly, you’ve heard the old adage, “Time is money.” If you’re a business owner, your time is valuable because you have valuable knowledge to share with your audience. Your time is best used catering to those customers and clients who need your knowledge instead of struggling over some back-office tasks that are not customer-related at all.

The time you spend doing these non-customer tasks is money that you’re not earning back. So why is it you still find the need to do everything in your business yourself, instead of investing some of your money on a virtual assistant or in software that will help automate certain business processes?

Outsourcing tasks to a virtual assistant or biting the bullet to hire a business coach can be scary, especially if you’re already on a tight budget or have limited clients. But in the long run, hiring these experts to handle tasks they are experienced to handle will make you money and grow your business.

Think of it this way: if you want to set up a sales funnel with upsells, how long do you think it will take you to figure out the software you need and the offers you want within the funnel? Let’s really get back to basics and ask: Do you know what a sales funnel is and how it functions?

Yes, you can find many good resources online that will tell you how to set this up but it will still take up more of your time to complete the actual set up than if you invested money and hired a business coach to help you map it out and a virtual assistant who knows how to use the tools.

This isn’t the only example. If bookkeeping and numbers give you headaches and angina, why not hire a bookkeeper who will keep your monthly ledgers in order? They will already know how to use the bookkeeping software, produce reports so you know exactly how much you made every month, and prepare your records so your accountant is happy to see you at tax time.

Now, while your hired experts are doing their jobs, YOU can focus on what you do best: serving your clients and customers. That’s where you make your money, not in handling new software or your monthly bookkeeping. 

Your clients trust you to give them what they need to solve their problems, so focus on that, your specialty, and let the other experts focus on their own areas of expertise.

Grow Your Business Quickly by Outsourcing
Once you begin outsourcing on a regular basis, even if you only have one contractor, you have gained more time in your day to serve your clients. This extra time allows for more email marketing, writing your book or signature class, or recording interviews for podcasters and other media sources. 

Basically, the more time you have to focus on money-making tasks as opposed to behind-the-scenes business tasks, the more profit you’ll make. Of course, the biggest step to quick growth is taking action: action in hiring competent contractors and action in actively marketing your business.
If you need help in deciding what tasks to outsource, call me for a discovery call. A great business coach will demystify the whole process so you can feel confident about growing your business.


Productivity is More Than Getting Things Done
June 26, 2019
"People often complain about lack of time when lack of direction is the real problem." ~ Zig Ziglar

In their hearts humans plan their course, but the LORD establishes their steps. Proverbs 16:9
Business coaches are strong assets for business owners because they hold the owner accountable for their own progress. They offer different perspectives to problems, they offer guidance as well as challenges, and they observe objectively how a business operates and what can be improved.
Productivity is more than just performing your daily tasks. 
A business coach will improve your productivity in all aspects of your business life. Here are some examples:

1. You will step out of your comfort zone. Performing tasks that make you uncomfortable are often tasks that will push your business into forward momentum, such as real-life networking or presenting to your local Chamber of Commerce. Performing these tasks will get easier with practice and will allow you to develop real-life relationships with other businesses. If you gain new customers in the process, that’s quicker productivity than if you stayed in your online bubble.
2. Your coach will correct you as needed. Your business coach doesn’t want to take over your business; she wants YOU to become stronger in your ability to drive the business forward and she won’t be afraid to correct you if she sees a misstep. If you listen to your coach’s advice, you will become more effective in your leadership skills as well as your business skills.
3. Your company’s operations will run more smoothly. Your business coach will see through her objective third party lens where your operations can use improvement. That may mean automating certain aspects or hiring a virtual assistant to handle certain tasks. When your business runs effectively, customers are happy and you’ll keep your overhead costs down. Effective operations also allow your assistants or employees to be more productive because they have the proper tools to complete their jobs.
4. You’ll learn how to transform your ideas into reality. Instead of keeping all your product ideas stuck in your head, unable to decide which one to develop, a business coach will help analyze your ideas and ask questions about the viability and effectiveness of each product. She will also guide you through the production process to complete your product quickly and cost-effectively.

Are you a smart business owner?
Smart business owners know they can’t know everything about every subject, especially if they have no experience in running a business. This is where a smart business coach can become the business’ top asset, guiding you to financial success. If you’re ready to hire a smart business coach, schedule a discovery call with me today.

Do You Have a Business or a Hobby?
June 26, 2019
"Time is money." ~Benjamin Franklin

The plans of the diligent lead to profit as surely as haste leads to poverty. Proverbs 21:5
Online business owners – and even coaches – can easily “open their doors for business” without a firm business plan in place. Some may test the waters to see if they attract any clients and some start out doing this online work as a side gig while working their full time job. So, if this is how you opened your business, do you have a business or a hobby?
A hobby traditionally is an activity that brings you pleasure that you do in your spare time. A business, on the other hand, provides a service or products to clients, has regular business hours, and strives to make a profit. Here are some questions to ask yourself to determine if you are working a business or a hobby:

  •  Do you have firm business hours or are you working sporadic hours as your family or full time job allows?
  •  Do you make the most of your business hours or work time, working as efficiently as possible, or do you get distracted with social media or other behind-the-scenes tasks?
  •  Do you have a business plan, even for one year, which includes expected profits?
  •  Do you make opportunities happen or do you wait for them to come to you?
  •  Do you withdraw every penny from your account after clients pay or do you give yourself a pay structure and reinvest some of your profits into software, training, or other business expenses?
You should have an idea now about if your business is truly a business.
Hire a Business Coach to Guide You
Not everyone needs a business degree to start a business; sometimes a unique product idea or a strong desire to offer services is enough to get started. However, hiring a business coach is necessary to set up your company to grow and generate profits. You don’t know what you don’t know and without a business coach, you will make many trial and error mistakes, some of which could cost you substantial money. Instead of closing your eyes and hoping for the best, a business coach will create a business plan with you and will guide you through the next steps of the plan with tried and true business advice and strategies.
A good business coach also serves as your accountability partner, someone who wants to hear from you about your progress and who will call you out when you don’t do as you promised. Oftentimes knowing someone is expecting results is enough to spur people into action because they don’t want to let down the coach.
So, if you want to turn your hobby into a true business, call me to set up a discovery call.

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